Students will gain  insights into:

• Product Planning
  
  • Process
  • Methods
• Design thinking
  
  • Process
  • Methods
  • User integration
    

Students will gain deep insights into:

• Product Planning
  
  • Process-related aspects
  • Organisational-related aspects
  • Human-Ressource related aspects
  • Working-tools, methods and instruments
  • 
    

• Interact within a team
• Raise awareness for globabl issues

Students will gain deep insights into:

• Technology Timing Strategies
  • Technology Strategies and Lifecycle Management (I/II)
  • Technology Intelligence and Planning
• Technology Portfolio Management
  • Technology Portfolio Methodology
  • Technology Acquisition and Exploitation
  • IP Management
• Organizing Technology Development
  • Technology Organization & Management
  • Technology Funding & Controlling

The course aims to:

• Develop an understanding of the importance of Technology Management - on a national as well as international level
• Equip students with an understanding of important elements of Technology Management  (strategic, operational, organizational and process-related aspects)
• Foster a strategic orientation to problem-solving within the innovation process as well as Technology Management and its importance for corporate strategy
• Clarify activities of Technology Management (e.g. technology sourcing, maintenance and exploitation)
• Strengthen essential communication skills and a basic understanding of managerial, organizational and financial issues concerning Technology-, Innovation- and R&D-management. Further topics to be discussed include:

• Basic concepts, models and tools, relevant to the management of technology, R&D and innovation
• Innovation as a process (steps, activities and results)

• Interact within a team
• Raise awareness for globabl issues

Students can...

• understand the process and the tools of market analysis for innovations (e.g. market potential, market growth, market segmentation)
• explain the concepts of target customers, market definition and market growth
• select the appropriate approach for leading a competitive analysis
• explain the key market-related issues (strengths and weaknesses) of technology-based business opportunities

Students are capable of...

• analyzing the market potential of inventions and innovative business ideas by using appropriate methods.
• investigating whether a market is still open for a given innovation and develop a first concept for the market entry strategy and the marketing mix.
• searching for relevant information (primary and secondary market data).
• analyzing, aggregating, and interpreting the gathered data and giving well founded recommendations based on the findings.
• writing a scientific report that includes the literature background as well as the development of their methods, their results, conclusions and recommendations.

Students are able to...

• assess possible consequences of their own decisions.
• define required tasks to find a solution for a given problem.
• make elaborated decisions in an real-world innovation context.
• assess their own performance in a team. 

The Nontechnical Academic Programms (NTA)

imparts skills that, in view of the TUHH’s training profile, professional engineering studies require but are not able to cover fully. Self-reliance, self-management, collaboration and professional and personnel management competences. The department implements these training objectives in its teaching architecture, in its teaching and learning arrangements, in teaching areas and by means of teaching offerings in which students can qualify by opting for specific competences and a competence level at the Bachelor’s or Master’s level. The teaching offerings are pooled in two different catalogues for nontechnical complementary courses.

The Learning Architecture

consists of a cross-disciplinarily study offering. The centrally designed teaching offering ensures that courses in the nontechnical academic programms follow the specific profiling of TUHH degree courses.

The learning architecture demands and trains independent educational planning as regards the individual development of competences. It also provides orientation knowledge in the form of “profiles”.

The subjects that can be studied in parallel throughout the student’s entire study program - if need be, it can be studied in one to two semesters. In view of the adaptation problems that individuals commonly face in their first semesters after making the transition from school to university and in order to encourage individually planned semesters abroad, there is no obligation to study these subjects in one or two specific semesters during the course of studies.

Teaching and Learning Arrangements

provide for students, separated into B.Sc. and M.Sc., to learn with and from each other across semesters. The challenge of dealing with interdisciplinarity and a variety of stages of learning in courses are part of the learning architecture and are deliberately encouraged in specific courses.

Fields of Teaching

are based on research findings from the academic disciplines cultural studies, social studies, arts, historical studies, communication studies, migration studies and sustainability research, and from engineering didactics. In addition, from the winter semester 2014/15 students on all Bachelor’s courses will have the opportunity to learn about business management and start-ups in a goal-oriented way.

The fields of teaching are augmented by soft skills offers and a foreign language offer. Here, the focus is on encouraging goal-oriented communication skills, e.g. the skills required by outgoing engineers in international and intercultural situations.

The Competence Level

of the courses offered in this area is different as regards the basic training objective in the Bachelor’s and Master’s fields. These differences are reflected in the practical examples used, in content topics that refer to different professional application contexts, and in the higher scientific and theoretical level of abstraction in the B.Sc.

This is also reflected in the different quality of soft skills, which relate to the different team positions and different group leadership functions of Bachelor’s and Master’s graduates in their future working life.

Specialized Competence (Knowledge)

Students can

• explain specialized areas in context of the relevant non-technical disciplines,
• outline basic theories, categories, terminology, models, concepts or artistic techniques in the disciplines represented in the learning area,
• different specialist disciplines relate to their own discipline and differentiate it as well as make connections, 
• sketch the basic outlines of how scientific disciplines, paradigms, models, instruments, methods and forms of representation in the specialized sciences are subject to individual and socio-cultural interpretation and historicity,
• Can communicate in a foreign language in a manner appropriate to the subject.

Professional Competence (Skills)

In selected sub-areas students can

• apply basic and specific methods of the said scientific disciplines,
• aquestion a specific technical phenomena, models, theories from the viewpoint of another, aforementioned specialist discipline,
• to handle simple and advanced questions in aforementioned scientific disciplines in a sucsessful manner,
• justify their decisions on forms of organization and application in practical questions in contexts that go beyond the technical relationship to the subject.

Personal Competences (Social Skills)

Students will be able

• to learn to collaborate in different manner,
• to present and analyze problems in the abovementioned fields in a partner or group situation in a manner appropriate to the addressees,
• to express themselves competently, in a culturally appropriate and gender-sensitive manner in the language of the country (as far as this study-focus would be chosen), 
• to explain nontechnical items to auditorium with technical background knowledge.

Wissen (subject-related knowledge and understanding):

• understand similarities and differences between corporate and start-up entrepreneurship
• recognize the distinct nature and specific elements of corporate entrepreneurship in the context of established and international organizations
• understand the different forms of corporate entrepreneurship
• understand their own managerial styles, attitudes and preferences for corporate versus start-up entrepreneurship
• understand the pros and cons of different valuation methods
• understand the interests of venture capital funds
• understand the pros and cons of different growth and exit options

Fertigkeiten (subject-related skills):

• be able to apply an entrepreneurial approach to operations of a department or functional area within established organizations
• assess the environment within established companies in terms of support or constraints for entrepreneurship
• identify creative ways to overcome obstacles to entrepreneurship in established companies
• be able to formulate corporate objectives and strategies that support entrepreneurial behavior
• evaluate entrepreneurial opportunities in contexts of established corporations
• develop concepts for new businesses out of established company contexts
• value entrepreneurial opportunities in financial terms
• apply different valuation methods
• evaluate the attractiveness of financial contracts
• design VC term sheets
• design employee contracts in terms of financial compensation
• design financial contracts and conduct financial negotiations
• assess and justify possible growth and exit options

Sozialkompetenz (Social Competence):

• team work
• communication and presentation
• give and take critical comments
• engaging in fruitful discussions

he students will develop a thorough understanding of the following:

• Selling to organizations and industrail buyers
• Overview of basic strategic decisions in B2B markets
• Relevant theories, methods and tools for operational B2B marketing (Marketing Mix)
• Relevant theories for intercultural communication
• Communication theories (verbal, non-verbal communication, role of formality, interpretation of cues such as symbols)
• The nature of "culture" is and its impact on human interaction
• Approaches for managing cultural diversity 

The students will be able to apply this knowledge to:

• chosing appropriate cooperation forms when selling to business organizations;
• decide about different target markets, ways of market entry, and timingstrategies; 
  
• develop appropriate value-propositions to customers;
  
• place, price and communicate industrial products with the help state-of-the-art B2B marketing tools;
• interpret symbols, rituals and gestures appropriately in an intercultural contex
• managing cultural diversity across the employees of a company
• communicating approprirately with customers in different regional markets
• apply the theoretical knowledge to business cases or real examples
• apply the theoretical knowledge to interpret resarch studies

The students will be able to

• have fruitful professional discussions;
• present and defend the results of their work in a group of students;
• work successfully in multi-cultural teams;
• communicate and collaborate successfully and respectfully with others, also on an intercultural basis.

 Students will have gained a deep understanding of

• Specific characteristics in the marketing of innovative poroducts and services
• Approaches for analyzing the current market situation and the future market development
• The gathering of information about future customer needs and requirements
• Concepts and approaches to integrate lead users and their needs into product and service development processes
• Approaches and tools for ensuring customer-orientation in the development of new products and innovative services
• Marketing mix elements that take into consideration the specific requirements and challenges of innovative products and services
• Pricing methods for new products and services
• The organization of complex sales forces and personal selling
• Communication concepts and instruments for new products and services

Based on the acquired knowledge students will be able to:

• Design and to evaluate decisions regarding marketing and innovation strategies
• Analyze markets by applying market and technology portfolios
• Conduct forecasts and develop compelling scenarios as a basis for strategic planning
• Translate customer needs into concepts, prototypes and marketable offers and successfully apply advanced methods for customer-oriented product and service development
• Use adequate methods to foster efficient diffusion of innovative products and services
• Choose suitable pricing strategies and communication activities for innovations
• Make strategic sales decisions for products and services (i.e. selection of sales channels)
• Apply methods of sales force management (i.e. customer value analysis) 

The students will be able to

• have fruitful discussions and exchange arguments
• develop original results in a group
• present results in a clear and concise way
• carry out respectful team work

Wissen (subject-related knowledge and understanding):

• develop a working knowledge and understanding of the entrepreneurial perspective
• understand the difference between a good idea and scalable business opportunity
• understand the process of taking a technology idea and finding a high-potential commercial opportunity
• understand the components of business models
• understand the components of business opportunity assessment and business plans

• Fertigkeiten (subject-related skills):

  • identify and define business opportunities
  • assess and validate entrepreneurial opportunities
  • create and verify a business model of how to sell and market an entrepreneurial opportunity
  • formulate and test business model assumptions and hypotheses
  • conduct customer and expert interviews regarding business opportunities
  • prepare business opportunity assessment
  • create and verify a plan for gathering resources such as talent and capital
  • pitch a business opportunity to your classmates and the teaching team
  
  

Sozialkompetenz (Social Competence):

• team work
• communication and presentation
• give and take critical comments
• engaging in fruitful discussions

The students know:

• Different methods from the field of  design management and can explain them and their importance for agile project management.
• The distinction between linear and integrative design methods.
• Appropriate software for supporting the process.
• The interrelation between working culture and applied design methods.
• The theoretical construct behind human-centered design and its diverse methodologies.
• The difference between high and low resolution prototyping and software to realize digital Prototyps.

The students are able:

• to decide on an appropriate method to approach an innovation project. They recognize the difference between agile and iterate of methodologies and water fall project management.
• They apply the relevant methods for the fuzzy front end (e.g. Design Thinking) or the implementation of an idea in agile teams (e.g. Scrum).
• to self-moderate the Design Thinking process in their team.
• to use appropriate methods to create a common understanding and across departmental teams.
• They carry out a synthases of the use and eight through appropriate methods e.g. personas.
• to use creativity methods for idea generation such as different brainstorming methods.
• to construct appropriate prototypes to test the critical function of the idea.
• to apply appropriate software for supporting the process.

The students are able:

• to work successfully and respectfully in a multicultural team.
• to reach the expected results within their team and to document them.
• to engage in scientific and practitioner discussions on the topic of innovation- specifically design management.
• to present the results of the work to others in an understandable and catchy way.

The student must be able to:

• Describe and understand general capabilities needed for organisations to become and stay innovative in their business development.

• Describe and understand general abilities and conditions needed for people to become and stay entrepreneurial.

• Describe and understand tools and methods for supporting entrepreneurial processes with an emphasis on discovery processes.

• Describe and understand theories of creative methodologies and creative mind-­set (dedicated ressources will be allocated for the initiation and sustaining of the objective).

The student must be able to:

• Identify and analyse a need or problem using various theoretical perspectives related to a business development process.

• Use creative theory and methods in discovery processes.

• Be able to assess and analyse the entrepreneurial/innovation capabilities of the unit of analysis in focus.

• The student must be able to identify possible conceptual solutions or development directions for solutions by using theory and creative skills.

• The student will be able to understand the different positions within agile methods.

• The student will be able to understand the underlying methodology behind innovative agile business processes.

• The student will be able to navigate between agile methods related to different practical business constrains.

• The student will be able to understand human and own preferences in order to understand group dynamic within an innovative, agile team.

• The student will be able to navigate with agile methods related to different business cases and related to problem areas in an organization context.

• The student will be able to navigate through innovative agile processes using methods to sustain high innovation capacity through a project cycle from idea to finalizing.

• The student will be able to navigate in a multidisciplinary business environment with different business drivers in order to bring most value to an innovative project cycle.

• The student will be able to set, supply and navigate an interdisciplinary team through an innovative project cycle including the facilitation of agile processes.

The student must be able to:

• Gain theoretical insight into high impact innovation concepts such as corporate entrepreneurship, disruptive innovation, breakthrough/radical innovation/innovation.

• Understand the role and impact of corporate entrepreurship/(radical) innovation in organisations.

• Understanding high-­impact innovation processes and how to organize them in and around companies.

• Be able to identify and analyse challenges of corporate entrepreneurship/innovation in organizations.

• Be able to choose and use relevant theories, methods, and tools.

During this course the students will gain knowledge about the foundations of entrepreneurship as an academic field of research. We will discuss entrepreneurship from a macroeconomic, a psychological, and a managerial point of view.

• The students will acquire an understanding of entrepreneurship concepts and theories, methods and tools.

• The student must understand theories of the entrepreneurial role at a personal, organisational as well as societal level.

The student will continuously be required to relate the theoretical learnings to entrepreneurship as a practice. The students will thereby acquire an understanding of entrepreneurship theory, methods and tools. The student must understand the implications of the entrepreneurial role on a personal, organizational as well as societal level. The student must furthermore be able to understand and describe his or her own situation in relation to an entrepreneurial context.

• The student must be able to analyse entrepreneurial problems by using relevant theory, methods and tools.

• The students must be able to use theory in analysing entrepreneurial challenges at the personal and organisational level.

• The student will be able to understand the different elements of the business model as well as the internal connections between the elements of the model.

• The student will be able to distinguish between different business models archetypes and how their design features differ.

• The student will be able to develop the most suitable business model for a new business based on data collected through desk - and field research.

• The student will be able to distinguish between different archetypes of business models and describe the implications of adopting a new business model within an existing business.

• The student will be able to use the business model as a strategic tool of communication within new business creation.

• The student will be able to unfold different scenarios through business model prototyping.

The students

• must understand the prototyping process and the strengths and weaknesses of fast prototyping.

• must understand the concept of problem framing and reframing through a rapid and iterative prototyping process for developing a product/service business concept...

• must understand the process of user-driven innovation used in a prototyping process.

The students

• must be able to use observation, interviews and other research methods to collect data on user/customer behaviour. 

• must be able to transform data on user/customer behavior into specifications and demands and subsequently use this as basis for problem framing and a prototyping process.

• must be able to apply prototyping tools to problem solving, product-, service- and business development.

• must be able to work through and document a process of design-driven innovation.

• must be able to frame specific problem-areas and/or opportunities.

• The student will understand theories of market analysis and market development strategies and implementation of strategies.

• The student will understand and distinguish between the different types of financing including: lending based, equity based and cash-flow based.

• The student will learn aspect of how to identify and analyse markets and how to make strategies for approaching the market.

• The student will learn how to address financing issues of the business from a resource standpoint. 

• The students will learn to identify the most suitable form of financing and resource acquirement for a specific business.

- Demonstrate knowledge and understanding of the nature of distributed design.

- Demonstrate knowledge and understanding of the management of distributed design projects.

- Demonstrate knowledge and understanding of how technology can effectively support distributed design activity.

Teamwork: virtually; collocated; synchronous and asynchronous

2. Appreciate the role of design models, approaches and methods.

3. Know a variety of aspects and the complexities of design development.

4. Appreciate the role of innovation in design and know how to measure design performance.

Teamwork

Demonstrate knowledge and understanding of the various elements associated with the respective course disciplines.

Demonstrate knowledge and understanding of products and management practices in industry.

Demonstrate knowledge and ability in applying and using various analysis and modelling tools and techniques in product and process realisation.

Demonstrate project planning and management, data collection and analysis, presentation, consulting and team working skills.

Ability to describe and discuss course contents relevant to the particular project and the course theme.

Critically review and evaluate products and management practices of the particular company.

Critically review and evaluate analysis tools and modelling techniques.

Discuss and critically evaluate the implementation of analysis tools and modelling techniques.

Teamwork, team leadership.

• Know the importance of system thinking in an organization.
• Understand the importance of modelling and simulation of a dynamic system.
• Appreciate the wide range of applications of System Dynamics
• Understand the stages of modelling process.
• Methods for validating a System Dynamics model.

After completing this module, students will have skills in:

• Identifying key parameters and its influence on the system for a specific problem.
• Developing a System Dynamics model.
• Interpretation of simulation results and policy formulation.

• Understand the Indian Business Climate  & Culture Dynamics
• Exposure to structure and context of business operations , business etiquette and practices, business negotiations, and the current investment climate in India
• Exposure to technology capabilities and innovation in business design 
• Liaison with an MSME  in India
• Exposure to business incubator: Manipal University  Technology Business Incubator  (MUTBI)
• Promotes innovation driven start-ups

After completing this module, students will have skills in:

• Analyzing cultural diversity and its impact on business and analysing the various culture dynamics involved in a business.
• design  a business proposal
• Design an appropriate structure that suits the Indian business practices.
• Designing appropriate business negotiation strategies.

Teamwork and leadership.

• Important trends in information technology and their applications in business
• Role of information technology in process innovation
• Understand various business models of electronic marketplaces in India
• Understand new technologies that facilitate MSMEs to market their products and services

After completing this module, students will have skills in:

• Analyzing issues in information systems implementation.
• Evaluate suitable e-marketplace for new product launch.
• Designing appropriate e-marketing strategies.

• Types of creativity and innovation and its barriers.
• Frameworks and strategies for building an ecosystem for creativity and innovation.
• Managing creativity, innovation and technology.
• Understand the basic frameworks for assessing the technology capabilities of a business.
• Know the importance of facilitating the adoption of new technology.
• Understand the importance of creativity, innovation & technology to gain competitive advantage. 

After completing this module, students will have skills in:

• Developing framework and strategies for enabling a supportive environment for fostering creativity and innovation.
• Assess and audit the technology capabilities of a business.
• Analyse the problems related to creativity, innovation and technology management. 

After the completion of the module the learners will:

• familiarize the way of scientific research and it characteristics. 
• get an orientation on sampling designs;
• obtain knowledge about various measurement scales used in research and different scaling techniques;
• fully be oriented to prominent methods of data collection. 
• learn the tools of data processing and analysis amenable to be interpreted and inferred, with the help of SPSS.

- Students can obtain knowledge about research process, research design, inter alia, practical significance of knowing RM.

- They will be able to develop questionnaire independently.

- They will be able to understand various methods of testing of hypotheses.

• Innovation Process in emerging economies
• Context of innovation
• Innovation and markets
• Innovative practices in the select industries- Healthcare, Education and FMCG
• Innovation and the role of incubators-A case of Manipal University 

After completing this module, students will have skills in:

• understanding innovation in the emerging market process.
• decision making for facilitating the innovation process.
• methods to foster innovation.

By the end of the module students will have learned:

• To speak and familiarize themselves with Hindi as a foreign language
• The students will be able to identify the basic sounds, words and expressions of the Hindi language. They will be able to say or express basic ideas, sentences, and desires in simple sentences. They will learn to write the Hindi script and learn enough vocabulary to continue with the Basic 2 level course.

Communication skills.

Subject-related knowledge and understanding:

• The value of IT to organizations.
• The role of information technology for product and process development and the value of innovations.
• Recognize and analyze the information-communication systems/services nexus.
• Understand the principles necessary to overcome the management challenges of integrating IT in innovation and employing it an organization.
• Understanding how best practices can be implemented into the IT organization successfully.
  
  

Subject-related skills:

After completing this module, students will have skills in:

• Determining what is to be contained in an IT Strategic Plan.
• Integrating IT into product and service concept development
• Coping with challenges of IT integration in product development and an organization

Key Qualifications:

After completing this module, students will have skills:

• Identify the role of information for the success of innovation and competitiveness
• Integration of information management in all stages of product development
• Master total information technology management (ITM) in R&D and business processes.

Students will learn the basic concepts on innovation and the features of technology which enable them to understand the integrated and complex process of R&D, New Product Development, Business Operations, and the role and the effective use of Information Technology for overall management.

- Skills in managing business and innovation processes

- Managing a variety of technologies

- Project management towards an innovative company strategy

- Teamwork and communication skills

- Intercultural management skills

The aim of this course is to provide knowledge of Japanese management systems and Japanese economy in relation to the Asia Pacific region. The contents of the course include Japanese domestic business and economic systems including human resource management, keiretsu, general trading companies, the role of the Japanese government in the economy, as well as the internationalization strategy (or regionalization) of Japanese corporations. We will particularly examine how Japanese multinational corporations have conducted foreign direct investment in the region in the historical perspective. In addition, the course requires the students’ participation through a presentation: Investment Promotion - how to attract Japanese corporations into the country, which will be selected in the Asia Pacific region

By the end of the module students will have learned:

Completion of the course will assists students to establish a good working knowledge of Japanese business management, Japanese political economy as well as issues in the Asia Pacific. It will also assist students to develop research and presentation skills, which are required of anyone if they wish to put their analytical thinking capabilities into practice.

Subject-related knowledge and understanding:

• Knowledge of Japanese management such as life time employment system, seniority system, enterprise unions, kaizen.
• Knowledge of Japanese political economy such as keiretsu system, developmental state concept, industrial policy.
• Knowledge of Japanese foreign direct investment in the Asia since 1950s until recent years.

Knowledge of the Asia Pacific economy and international relations in Asia.

Subject-related knowledge and understanding:

• Key concepts of national systems of innovation
• The nation-specific determinants of innovation
• The system-approach to the development of product and service innovations   
  

After completing this module, students will have skills in:

• language and concepts of national and regional determinants of innovation for product and service development
• related product development issues to the national and regional 

Changing programme related topics. 

Competence to be gained according to the different topics (projects in cooperation with Japanese firms).

• Learn ways of sustaining economic growth that Asian countries are currently experiencing
• Develop successful management career in Asia
• Balance the needs of the society and the objectives of corporations

Develop oral and written communication skills.

• Be culturally sensitive
• Teamwork
• International communication skills

• knowledge base for studies and work in the field of Quality and Operations Management
• knowledge of the foundations of Quality and Operations Management
• an introduction to tools and approaches useful in improving organisational processes and products
• Understanding of Japanese-style quality management philosophy and processes

After completing this module, students will have skills in:

• language, concepts, and tools to deal with quality and operations issues in order to gain competitive advantage through operations.

• Practical knowledge and skills to structure manage and evaluate projects
• Identify project risks
  
• Apply methods for motivating teams and retaining focus
• Knowledge project management that combines the 3K of kakusin (innovation), kaihatsu (development), and kaizen (improvement)

• Identify project risks.
• apply methods for motivating teams and retaining focus.
  
• Use tools and techniques for planning and tracking a project.
• the implementation of innovative project management techniques and processes.
• adaptation of project management techniques to projects in developing countries including alternative planning strategies for conditions of uncertainty and organizational factors in policies, gaining acceptance, assuring implementation, and coping with unanticipated consequences.

- Teamwork and communication skills

- Intercultural management skills specific to Japan and Asia

• Five Models of family business
• Issues, such as succession, innovation, relationship with community and longebity
• How Japanese family business is different from those of other countries
• The secret of the success of Japanese Family business
• What are important for successful family business

- Teamwork and communication skills.

- Project management skills.

• How the supply chain is designed using fundamental principles
• How to achieve balance and efficiency by focusing on Variety: of offerings based on operational efficiency and market demand, Velocity through all processes of the supply chain and Manage inconsistencies carefully to reduce cost and improve quality and transparency to enable continuous learning and improvement
• How to improve production and operations in a variety of industries, including manufacturing, banking, health care and retailing

- Skills to design a supply chain

- Skills to improve a supply chain using continuous improvement approaches

By the end of the module students will have learned:

• To speak and familiarize themselves with Japanese as a foreign language
• The students will be able to identify the basic sounds, words and expressions of the Japanese language. They will be able to say or express basic ideas, sentences, and desires in simple sentences. They will learn to write the Japanese script and learn enough vocabulary to continue with the Basic 2 level course.

Students will gain basic communication skills in the Japanese language.

Communication skills.

1. Knows the concepts of value innovation and business model innovation, understands their theoretical structure and is capable of making the projections of new value creation

2. Knows the theoretical alternatives of new value creation and is capable of applying the methods of rethinking the boundaries of markets and industries

3. Knows the main patterns of business models and is capable of linking them with the new value propositions

4. Is capable of identifying the opportunities of new business models and new value propositions in the contemporary business environment

5. Knows the recent trends of consumption in the contemporary markets and is capable of integrating them into the construction of new value propositions

6. Understands the challenges underlying the practical implementation of value innovation and is capable of meeting them successfully in the organizational practice

7. Knows the key theories and practices in change management, related to value innovation, and is capable of applying them successfully in organizational activities

8. Is capable of testing the prototypes of new value propositions in the market and interpreting the obtained data

1. Able to identify new business possibilities through profound and entrepreneurial evaluation of economic, social, and other changes

2. Capable of creating innovative business models, processes of innovation implementation, and business intelligence systems.

3. Able to think sistemically, critically, and creatively; capable of communicating and presenting the acquired knowledge.

Teamwork, discussion, ideas sharing, harmonizing business development and the principles of sustainable development

1. The student is able to initiate technological venture and develop business model for technology driven business. I.e., he (she) is able to generate business idea, and knows major business generation techniques, and is capable to build a technology venturing team corresponding to the competences desired, and team life cycle, as well as is capable to act as a business mentor for start-up. He (she) is knows the techniques of technological business opportunity search and evaluation, including market validation techniques, as well as business communication methods

2. The student is able to put technology venture in action, while executing technology business idea market validation, defining go-to-market strategy and taking entrepreneurial marketing decisions, combined with agile product development and business idea pivoting techniques.

3. The student is able to carry out financial planning and deal with venture capital issues; to carry out financing modelling and metrics, plan capitalization, manage venture capitalist relations and pitch business ideas to investors.

Ability to solve problems, carry out financial modelling and planning, pitch ideas, communicate with stakeholders.

Communication, team building, idea exchange in social groups.

1. To understand the essence of business valuation and be able to apply valuation methods within different contexts.

2. To understand business financing principles and be able to reason the selection of business financing sources.

3. To understand the concept of business risks taken and be able to apply risk management methods.

4. To understand principles of organization's communication and be able to develop relations with investors.

Ability to solve problems, analyse case studies, apply valuation methods, pitch ideas, communicate with stakeholders

The students shall work in teams while solving a real-life business problem, thus they will gain competence in teamwork, communication and idea exchange in social groups.

The students shall know the stages of creative decision making, they will be aware of different approaches to creative decision making as well as tactics and tools applied in creative decision making.

The students shall be able to choose appropriate ways to solve problems on individual and group levels, they shall be able to choose tactics and instruments in order the decision made could be considered creative. The students shall be able to analyse the way the decisions had been made and to recognize creative features of decisions made by others. The course attendants shall solve a real-life business problem in a creative way thus gaining practical skills in creative problem solving.

The students shall work in teams while solving a real-life problem, thus they will gain competence in teamwork and idea exchange in social groups.

Students will get knowledge in the field of comparative international management. The course will provide students with deeper understanding of the international management processes, especially as far as the national cultural and institutional diversity are concerned. The national diversity is linked with the innovation processes taking place in various socio-cultural contexts.

1. Knows the main theoretical approaches to international comparative management and relation between the processes of globalization and the remaining aspects of national diversity

2. Knows the cultural and institutional parameters of the diversity of international environment of organizations, and is capable of taking them into account while implementing the organizational strategy

3. Knows the diversity of international companies and organizations, understands the international aspects of leadership and is capable of performing in the multicultural teams

4. Understands the international aspects of human resource management and is capable of applying them in organizational practice

5. Knows the strategies of entry into international markets, outsourcing and the aspects of managing the international value networks

6. Understands the functioning of international networks of knowledge and innovation and their potential contribution to the competitive advantage of the firm

7. Knows the specifics of national systems of management and innovation, and is capable of adapting accordingly the organizational strategies

8. Knows the main dimensions of cultural diversity, understands potential areas of coss-cultural conflicts and synergies, and is capable of managing in the culturally diverse environments

Case study, problem solving sessions

Teamwork

Intellectual property management competence will be formed for students, while delivering knowledge about the essence of IP, its application and protection strategies for creating international competitiveness of business. After learning the contents of the module student will know and understand main IP exploitation strategies for increasing international business competitiveness. Student will be able to manage the processes of IP creation, exploitation and protection, to define the specifics of IP objects, to perform their search, to define the efficiency of creation and usage, to model the legalization and application strategies and to select international protection means.

• 1.Know and understand the essence, importance and management peculiarities of intellectual property in the context of international competitiveness. Know the intellectual property objects, their national and international legal protection, understand the operation of intellectual property information system and its possibilities in the business.
• 2. Know and understand specifics and methods of intellectual property objects evaluation, applied intellectual property management strategies ant their characteristics depending on the objects of local or international protection.
• 3. Is able to analyse the environment of intellectual property objects, using national and international information systems of intellectual property objects.
• 4. Is able to identify intellectual property objects, to evaluate them and to select most efficient commercialization strategies, with regard to their legalization, protections and usage aspects. Is able to select intellectual property protection means, while applying valid national and international legislations.

Case study, problem solving sessions.

Teamwork, debate, idea exchange in social groups.

As the course is aimed at gaining the knowledge of and experience in analyzing, developing and managing organizational networks and other types of inter-organizational relationships and systems in diverse institutional contexts, upon completion of the course the students shall know core concepts and theories in analyzing and managing organizational networks. They will understand the peculiarities of designing, creating and managing such inter-organizational structures. The students will also gain knowledge of specific business network structures such as clusters, national business systems, they will be able to recognize and understand the functioning of systems of social innovation, business and manufacturing.

The course provides with knowledge and skills in understanding origins and existence of contemporary organizational networks, their context and main preconditions for the development. Generally this course emphasizes different methodologies, research and approaches to organizational networks by pointing out its complexity in three levels - micro (inter-organizational aspects), meso (clusters, etc.) and macro (social systems).

The students will be able to analyze the preconditions and the motives of the evolution of a business network, to define the form of an inter-organizational structure, to define the structure and the system of the relations. They will also be able to manage core activities in the network development. The students will know and shall be able to apply business and entrepreneurship mind-set in different contexts, they shall be able to interpret research results in a broader social context and prepare recommendations for solving the identified problems. The students will be able to understand the evolution, development and management of organizational clusters, they will know the core concepts in cluster management, they will be able to describe the processes that are going on in clusters as well as discuss the value of clusters in wider national and international contexts.

The students will be able to use professional terms in the discussions on organizational networks, they will be able to be involved in the discussions on organizational networks at the professional level. They will as well be able to analyze core concepts in organizational networks, and they will be able to manage core processes in organizational networks. The students shall be able to identify strategic challenges, and prepare adequate responses based on smart use of key competences and absorption of external resources. The students shall be able to communicate effectively with people in multicultural environment and make use of modern information technologies.

Multinational virtual team work (X-Culture project)

• The students can use specialized knowledge (facts, theories, and methods) of their subject competently on specialized issues.
• The students can explain in depth the relevant approaches and terminologies in one or more areas of their subject, describing current developments and taking up a critical position on them.
• The students can place a research task in their subject area in its context and describe and critically assess the state of research.

The students are able:

• To select, apply and, if necessary, develop further methods that are suitable for solving the specialized problem in question.
• To apply knowledge they have acquired and methods they have learnt in the course of their studies to complex and/or incompletely defined problems in a solution-oriented way.
• To develop new scientific findings in their subject area and subject them to a critical assessment.

Students can

• Both in writing and orally outline a scientific issue for an expert audience accurately, understandably and in a structured way.
• Deal with issues competently in an expert discussion and answer them in a manner that is appropriate to the addressees while upholding their own assessments and viewpoints convincingly.